Boxxfresh was born from our kitchen table in 2016 with the vision of bringing people closer to where their food comes from and helping them to source better quality produce.
The Boxxfresh philosophy is quite simple: #Allabouttheveg At a time when nutrition and food choices have never been more examined across the media channels, from fad-diets to food allergies… the latest body-miracle book, endless ‘food-selfies’ in restaurants and confusion over a coherent policy for dealing with the national obesity pandemic; the Boxxfresh philosophy might seem rather simplistic…
Just eat more veg!
Everybody understands that eating more fruit and veg is going to be a healthier choice. So the big question is why don’t we do it more often? With feedback from hundreds of customers, we understand that convenience is often raised as an obstacle with preparing veg; but the single biggest challenge seems overwhelmingly to be a lack of knowledge and confidence with what to do with it. Once people overcome this challenge, a gateway opens to a lifestyle change where veg becomes the main event without a moment’s hesitation. Looking after yourself and eating well is a lifestyle choice - it just takes a bit of planning...Boxxfresh are here to help.
"Our mission at Boxxfresh is to help people get more fresh produce into their lives, delivered to their front doors on a weekly basis."
Now with years of experience behind them in developing recipes through the seasons, Kelly and creative partner Kate have built an extensive cookbook of simple and tasty everyday recipes that bring to life this vegtastical journey. Tried and tested by not only the Boxxfresh babies (our harshest critics!), but also the busy team at HQ. Do pop over to the Boxxfresh Kitchen to explore and enjoy!
Being married into a vegetable farming family has inspired founder Kelly, developing her passion for using a wide range of fresh produce from the traditional to the exotic:
“Knowledge gained from the farming side, in terms of growing seasons and how to taste the difference in quality was a real advantage when I began cooking and developing recipes.” Kelly, Founder These truths aren’t complicated – they’ve been the same since our grandparents were young. Just eat more veg!